During leaner economic times, many people choose to dine out less often. So, it’s natural to see that many families are choosing to prepare and eat more of their meals at home. Brian Baxter has more on how the beef checkoff is using the web to help consumers discover new and fun ways to cook beef.
- Click here to view the full video news release.
- Click here to download audio only.
- Click here for the full video script.
- View the video on the MyBeefCheckoff YouTube channel.
Contact Melissa Slagle for a broadcast version of this VNR.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Source: The Beef Checkoff Program