Many women don't like shopping for meat, describing supermarket displays as a "wall of dead things" and "a wall of blood", studies have found.
Whole chickens are a particular gross-out, retail marketing researcher Briar Harland told NZPork's annual conference in Wellington.
She quoted one view: "I'm glad they're in bags so I don't have to see them. They're so much like when they were running around, not that they probably ever ran around. Oh, now I feel sad."
Harland said women had told her they would do anything to avoid thinking that meat had a life before it was in the supermarket chiller and they would rather not handle it.
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