Veroni Brings the First Giant Mortadella 100% Made in Italy to the US

Correggio, Italy – Veroni, the Italian salumi producer famous for their giant mortadellas, is the first company to bring the largest 100% made in Italy mortadella to the United States. The mortadella is 300 kg (661 lb) in weight, 6.4 ft long and 18 inch in diameter: after having successfully passed the USDA’s meat inspection division controls, also thanks to the work of Veroni’s pool of QC specialists, the mortadella has reached Orlando to be exhibited and tasted at the International Dairy Deli Bakery Association (IDDBA) show from June 2 to June 4.

Veroni, historical brand founded in Emilia-Romagna in 1925 and present in the USA since 2016, has specialized over the years in the production of giant mortadellas, which have been featured several times in the Guinness World Records book. It still holds the record for the world’s largest mortadella ever produced: 2,680 kg (5,909 lb) in weight and 29 inch in diameter with a circumference of 7.55 ft. 

“’The bigger it is, the better it is’ is not just a motto, but a fact”, explains Emanuela Bigi, marketing manager at Veroni Salumi. “Mortadellas with the largest diameter require a longer cooking process this helps to enhance their flavours”.

Even today, the secret and highly guarded recipe for Veroni’s giant mortadellas is one of tradition: high quality raw materials, processed with a “know-how” handed down from generation to generation within the Veroni family. Find out more about this tradition here: http://www.veroni.it/veroni-mortadella-history/

“We are thrilled to have been able to bring one of our giant mortadellas to the United States and that our flagship product has successfully passed all the necessary USDA controls that confirm its quality and safety,” continues Bigi. “At the IDDBA Show in Orlando the mortadella is displayed in a dedicated area to be cut and tasted by visitors to the fair”.

Slicing a giant mortadella is a job for experts: for this reason, during the event in Orlando, a charcuterie specialist in cutting this mortadella has arrived directly from Italy.

Veroni is present at the IDDBA Show with a booth full of our 100% Italian made traditional salumi products that are produced in Italy and imported into the US to be sliced and packaged to ensure we offer you the freshest and best tasting cured meats.

Amongst everyone’s favorite classics the Italian salumi producer are also present new specialties including the latest addition to its ready-to-go range, the Italian panini made with our cured meats between pizza bread from Naples. Find out more about our Panino Italiano through this link: http://www.veroni.it/veroni-italian-panini/

Come along to get to know Veroni’s wide range of goods as well as meet its team that will be more than happy to help answer any questions at booth #5125.

Hosted at the Orange County Convention Center – South Concourse in Orlando, the IDDBA show brings together personnel of the deli, dairy and bakery industries. The event gives visitors the opportunity to network and experience an abundance of new products and innovations.

From our family to yours

Veroni is an Italian company that offers genuine Italian-made products to the USA, including prosciutto, salami, mortadella and other fresh, cured meats. The company was founded in 1925 by the five Veroni brothers, in the small town of Correggio in Emilia-Romagna, Italy. With the establishment of their headquarters in Logan, New Jersey in 2016, Veroni branched out to the USA market. Veroni guaranties product authenticity and high-quality by importing 100% Italian made salumi into the USA, which are sliced and packaged at the local facility to preserve their flavors and aromas. Now, with over 40 distinct products available in supermarkets and grocery stores nationwide, Veroni expects to continue growing and providing their traditional family recipes to the USA.

www.veroni.it/usa