DALLAS – Avocados from Mexico (AFM), the number one selling avocado in the U.S., today announced a new partnership with Dos Equis and Sauza tequila for its upcoming promotion, Ultimate Mexican Fiesta. The campaign is designed to encourage consumers to keep the fiesta going through Cinco de Mayo.
The consumer contest will run from April 1 – May 15, 2015. Consumers can enter to win one of 10 grocery gift cards to the retailer of their choice, each valued at $500. For a chance to win, shoppers can enter online at AvoFan.com, through the AFM Facebook tab or via text to 467467.
“Cinco de Mayo is such a well celebrated time of year,” Alvaro Luque, president of Avocados from Mexico. “We want avocado fans to continue their fiestas with the always in season and always versatile Avocados from Mexico. Our recipes pair perfectly with Dos Equis and Sauza tequila, creating the ultimate celebration with friends and family.”
To support the promotion, AFM has designed a number of branded in-store display bins, headers and unique signage. An AFM ripening bag display provides three easy steps to help consumers understand how and when to enjoy a perfectly ripe avocado. Co-branded signage will highlight the natural partnership between the three companies. Consumer savings include a joint MIR offer with Dos Equis and an AFM exclusive coupon that will be featured in Sauza’s coupon booklet.
Retailers can get in on the celebration with an Ultimate Mexican Fiesta display contest. Every valid entry will win a cash prize.
For more information about Avocados from Mexico or to learn more about the Ultimate Mexican Fiesta promotion, visit www.AvocadosFromMexico.com.
About Avocados from Mexico
Avocados from Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Dallas.
Source: Avocados from Mexico