CHARLOTTE, NC – Chiquita Brands announced the release of an expanded consumer loyalty app, Chiquita FanFun. Developed with the help of FunMobility, the leader in mobile web promotion software, the app is now available from both the iTunes® App StoreSM and Google Play™ Store. The content-rich app features numerous interactive games, customizable photos, fun quizzes, a sweepstakes and hundreds of recipes to engage users and reward them with loyalty points that can be redeemed for a variety of Chiquita brand merchandise.
“We are expanding the mobile engagement of Chiquita consumers,” said Rob Adams, Director of Marketing and Channel Sales at Chiquita Brands. “This is a creative breakthrough for our category and we’ll be looking forward to building greater momentum through this new app with consumers.”
As the Official Fresh Snack of Little League Baseball and Softball, the Chiquita FanFan App includes the Little League® Card Maker, a feature that lets users upload photos and convert them into authentic baseball cards. In addition, the app now also offers a library of healthy and delicious ways to add bananas to a family’s diet, a variety of arcade games for all ages and quizzes that will test a user’s knowledge of bananas and the Chiquita brand.
Interacting with or sharing app content will earn users points that can then be applied to purchases of exclusive Chiquita apparel, toys and accessories at the online Chiquita Store.(www.chiquitastore.com)
The app was designed to be updated frequently with Chiquita’s most current promotions. Through a mobile location-based store locator, users will be able to find a Chiquita Banana retailer wherever they are.
Download the app today by searching for “Chiquita” in the iTunes® App StoreSM and the Google Play™ Store or by texting “Chiquita” to 55155. (http://www.ChiquitaBananas.com/FanFun-App?utm_medium=referral&utm_source=CHIQpressrelease&utm_campaign=2014FanFun)
About Chiquita Brands International, Inc.
Chiquita Brands (NYSE: CQB) is a leading international marketer and distributor of nutritious, high-quality fresh and value-added food products – from energy-rich bananas, blends of convenient green salads, other fruits to healthy snacking products. The company markets its healthy, fresh products under the Chiquita® and Fresh Express® premium brands and other related trademarks. With annual revenues of more than $3 billion, Chiquita employs approximately 20,000 people and has operations in approximately 70 countries worldwide. For more information, please visit http://www.chiquita.com/.
About FunMobility
FunMobility provides highly effective mobile engagement solutions to global enterprise clients, brick & mortar retailers, eCommerce & advertising agencies. Established in 1999, FunMobility is privately held and headquartered in Pleasanton, California. More information is available at www.funmobility.com. For Sales inquiries please call toll-free (855) 849-4900 or email sales@funmobility.com.
Chiquita® is a registered trademark of Chiquita Brands L.L.C.
iTunes is a trademark of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.
Google Play is a trademark of Google Inc.
Source: Chiquita Brands International, Inc.