Experienced Professional Joins Farm Direct Supply

Chris Horrell, former Sales Director for Love Beets, is now leading Fort Lauderdale based produce company Farm Direct Supply as its General Manager.   Chris will oversee the operations, sales and supply chain of the company with continued growth in the asparagus market as well as new product categories. His focus will include building Farm Direct’s client strategy, industry relationships and innovation while optimizing quality as well as distribution.

“As we continually strive to exceed our customer’s expectations and strengthen industry relationships, we are elated to have Chris lead our growing team of professionals” commented Andrew Schwartz, Board Director of the grower owned business.  “The opportunity to leverage my experience with companies that have similar end-to-end supply chains that distinguish Farm Direct, is very exciting and energizing for me” said Horrell.

With over 10 years of experience in the produce business and leadership roles within sales and marketing at several companies, Chris has worked tirelessly towards what he views as the future of produce. He was a 2019 recipient of the Produce Business Top 40 Under 40.  His education includes a bachelor’s degree from Wittenberg University and the Food Science Executive Program at the USC Marshall School of Business.