Frey Farms Introduces 'Tsamma' Watermelon Juice

The refreshing flavor and numerous health benefits of this delicious fruit are in a bottle now, to be enjoyed year round.  Watermelon is known and grown for its incomparable flavor, prompting American humorist Mark Twain, to note, "When one has tasted it, he knows what the angels eat."

Meet Tsamma.  An invigorating watermelon juice beverage.  Tsamma is the name of a hardy melon grown in the Kalahari Desert of Southern Africa, thought to be the mother ancestral variety of all melons. Tsamma is pronounced (s-amm-a).  Once watermelon is converted to juice the positive hydrating effects of this super food are significant.  A concentrated source of beneficial anti-inflammatory properties including potassium, lycopene, Vitamin A, B Vitamins, Vitamin C and L-citrulline, with a host of other nutrients.

Sarah Frey-Talley founded Frey Farms in 1994 at seventeen years of age.  Frey Farms is one of the top watermelon shippers in the United States, providing watermelons to the country's largest retailers.   Harvard Business School utilizes her negotiations with Walmart in their business case studies.  “I looked consistently for watermelon juice.  Since none could be found, I decided we would create our own.  We continually expand our farming operations, and will ensure Tsamma juice will be available every year, from January to December.  Frey Farms is very excited to bring Tsamma to market.  It's such a natural extension of what we do best!"

So how does Tsamma taste? 

"The flavor is much better than I expected.  It's sweet but not too sweet, refreshing, light and has the perfect finish."  -Lori Taylor, The Produce Mom.

Watermelon juice is the next "green fuel".  Low in calories, low in natural sugars, antioxidant rich and supports cardiovascular health.  Watermelon juice is a great choice for athletic recovery. High performance athletes have known the benefits of watermelon for decades, and other parts of the world for centuries.

Frey Farms looks forward to the next Marine Corp Marathon held in the nation's capital on October 26.  Participants will receive Tsamma watermelon juice as they cross the finish line. 

Considering the many benefits of watermelon juice, we think it’s probably a good idea to drink watermelon juice every day! 

If you’d like more information please call Hilary Martin at 314-779-7018 or email Hilary@tsammajuice.com

Source: Frey Farms