Frieda’s Helps Make the Produce Department a Back-to-school Destination

Los Alamitos, CA – With the new school season fast approaching, parents are stocking up on notebooks and school supplies. While they’re at the grocery store, encourage them to stop in the produce department for tasty, healthy lunch box items.

“Frieda’s Chilean kumquats are the perfect school snack because they are bite-sized, delicious and ready to eat,” says Alex Berkley, director of sales at Frieda’s Specialty Produce. “With their convenient packaging, it is easy to merchandise them with other common snacking produce like apples or oranges for a back-to-school destination set.” Retailers can also add Frieda’s cape gooseberries, jicama and watermelon radishes to their display as shoppers are always looking for new, healthy and delicious treats to add to their kids’ lunch.

“This year, we are trying something new with our two young kids,” says Cindy Sherman, director of marketing at Frieda’s. “I picked up bento boxes that make packing lunches a breeze! It’s easy to fill the compartments with kumquats, jicama sticks, cheese and whole grain pretzels.”

To help inspire parents, Frieda’s will host a social media campaign on Instagram and Facebook dedicated to sharing what parents are putting in their kids’ lunch as they head back to school. It’s all about #WhatsForLunch. This campaign is a perfect way for parents to share and receive lunch box inspiration. Look for the campaign kicking off in August and don’t forget to share #WhatsForLunch.

To fill your back-to-school destination display, call your Frieda’s account manager today.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit, to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook,@FriedasProduce and Inspire. Taste. Love.