Frieda’s Celebrates In-Store Produce Teams April 2

In-store employees are working overtime to keep shelves stocked and shoppers fed, making them our local heroes. Love Your Produce Manager® Day (LYPM), April 2, is the perfect time to show gratitude for the produce department team and recognize all the hard work they are putting in today and every day.

Whole Foods Market Highlights Frieda’s during International Women’s Month

March 8 marks International Women’s Day, and the month of March is celebrated as International Women’s month—all in an effort to promote the equality of women. This year the theme is #eachforequal, whereby an equal world is an enabled world.

Give Shoppers The Ultimate Sweet Potato — Stokes Purple From Frieda’s

February 21, 2020 Frieda’s Specialty Produce

What do shoppers look for when buying sweet potatoes? Which types do they prefer? Versatility is key and shoppers want a sweet potato that can be used in a variety of dishes such as soups, pies, fries and more — just like Frieda’s Stokes Purple® sweet potatoes.

Make Way for Grown-Up Kids Menus, Food Meets Fashion and Mood from your Food in 2020

February 7, 2020 Frieda’s Inc.

Frieda’s Specialty Produce, known for spotting trends like veggies for dessert and unicorn food, has updated its predictions for 2020 to help retailers make room for what’s hot.

Frieda’s Helps Shoppers Look Beyond Fish for Lent

January 30, 2020 Frieda’s Specialty Produce

Creating meatless destinations for your shoppers is key to capitalizing on traditions and consumer trends this Lenten season. “Products like Frieda’s Jackfruit, Stokes Purple® Sweet Potatoes, Soyrizo™ and Colored Cauliflower become the new go-to staples for many homes that observe Lent and abstain from meat on Fridays,” says Alex Berkley, Frieda’s director of sales.