Delano, California, USA – With the holiday season just around the corner, and anticipation surrounding this week's 2011 PMA in Atlanta already building, it's the perfect opportunity for Sunlight International Sales to debut their latest colorful merchandising program – PRETTY LADY FOR THE HOLIDAYS! Because it's the only place to preview this attention-grabbing program before it hits stores, buyers and retailers alike will want to visit PMA Booth #1259 to see how these full promotional displays look on the floor, demonstrating the overall impact the festive point-of-sale materials will have on sales this year.
This brand new, originally conceived and designed merchandising program continues in the vein of Sunlight's other remarkably successful promotional offerings that include colorful packaging, convenient "grab-n-go" disposable colander bags, shelf danglers and more. Based on how well their other programs have been received in the last year, with items ordered in advance to ensure availability and delivery, Sunlight is predicting "Pretty Lady for the Holidays" to be a sure hit with consumers and retailers this holiday season.
In addition to the introduction of "Pretty Lady for the Holidays" at PMA, Sunlight also kicks off this year's Fall Merchandising Season with Harvest Hobgoblin in October. Also to be shown in full display in Atlanta (accompanied by a Wonderful Witch that everyone is sure to want to have their picture taken with!), Sunlight is pleased to announce the return of this popular program, which has seen sales grow dramatically since its introduction two years ago. Originally conceived as a Halloween themed kids' display, consumers and retailers have reported that the design is a great addition to many autumn and harvest themed décors. The program includes a newly developed freestanding display bin (which will also be debuted for the first time at PMA this year!), as well as "grab-n-go" disposable colander bags and spooky shelf danglers that offer all treat and no trick.
"We're so pleased with how these new merchandising programs have been received by the retailers and the public alike, especially in today's tough economy," says Nick Dulcich, Sunlight's director of sales. "The best part is, not only are they fun and attention getting, but they actually work! Our retailers have seen sales dramatically increase as a direct result of our first full-scale P.O.S. program introduced back in 2009, and we couldn't be happier with the success."
In addition to fully-dressed merchandising displays, Sunlight will also have on hand product samples from their current fall and winter line-up, including Autumn King, Luisco, Crimson, Globe, Scarlet Royal, and Autumn Royal Grapes. And back by popular demand, everyone is invited to come by PMA Booth #1259 to take a refreshing hit from Sunlight's popular Oxygen Bar.
For further information or additional details, please contact Julie Lucido, (559) 840-2393 or at julie@marketingplus.tv. You can also visit www.dulcich.com for more information.
About Sunlight International
Sunlight International Sales is the marketing and sales arm of growers JP Dulcich & Sons. They ship their Premium Table Grapes worldwide under several brands including Pretty Lady and Sunlight.
About JP Dulcich & Sons
JP Dulcich & Sons is a progressive grower, packer and shipper of Premium California Table Grapes. With over 3000 acres of multiple varieties, JP Dulcich & Sons offers a large line of red, green and purple varietals perfectly suited for anything from snacking, to tasty additions to traditional holiday meals, to decorating tables for family festivities.
Source: Sunlight International