Panama City, Panama – For the first time, a major brand of Gold Pineapples from Panama will be introduced direct to U.S. retailers. The Panama Dona brand of super-sweet pineapples is a premier agricultural exporter taking advantage of the newly-signed U.S.-Panama Trade Agreement.(October.)
“We’re excited to be entering this marketplace after our popularity in Europe. Now, with our new trade partnership we expect even greater success.” notes Paul Vergara, president of VERBA FRUIT, growers of Panama Gold Pineapples. The company has been growing pineapples for over 12 years and is a long-term supplier to Fyffes, a major European distributor.
The Gold Pineapple is a leader in a category that has increased steadily in consumption over the past five years (Fresh Trends) due to its sweetness and attractive appearance. At brix levels of 13.5., the new Panama Dona Label will be available exclusively to U.S. receivers initially on a limited basis.
“Less than forty percent of U.S. consumers know how to select a ripe pineapple, so why make it harder?“ Vergara asks, adding, “We want to be sure to honor our current customer volume, but are also eager to introduce this fabulous fruit to new customers.”
Vergara also notes that produce from Panama and the Panama Dona brand has many benefits to the U.S. receiver, including proximity, economic and logistical growth, plus year-round supply availability and flexibility. The brand’s new logo features a lady (“Dona”) wearing the country’s famous namesake hat.
VERBA FRUIT is now forming a dedicated U.S. marketing company for specific retail and media outreach. They are also currently working with the Government of Panama to establish a formal marketing export group and program for 2012. To that end a new site, www.panamaproduce.org, has been developed. Other tropical products in addition to pineapples are expected to be introduced over the next few months.
Source: VERBA FRUIT