SANDPOINT, IDAHO – Grab a bowl and start building! Litehouse, Inc., a 100 percent employee-owned company and the No. 1 Refrigerated Salad Dressing (RSD) brand in the U.S. and Canada1, is running a month-long promotion for its Organic dressings. The promotion, which encourages consumers to build a better salad with Litehouse Organic pourable and spoonable dressings, will drive consumers to retail stores nationwide and support overall category growth for organic refrigerated salad dressing.
According to the Organic Trade Association, Americans spent more than $45 billion on organic food in 2017, an increase of more than six percent over the prior year. In response to the growing consumer demand and category opportunity, Litehouse recently expanded its organic salad dressing offerings to include two convenient formats – 12-ounce pourable and new 11-ounce spoonable. All Litehouse Organic Dressings are crafted with care and do not contain artificial colors, flavors or preservatives.
A best-seller, 12-ounce pourable Litehouse Organic Dressings are USDA Organic, Gluten Free, and Non-GMO. The dressings are available in seven delicious flavors, including Organic Lemon Herb, Organic Balsamic, Organic Ginger with Honey, Organic Ranch, Organic Caesar, Organic Raspberry Lime and Organic Rosemary Balsamic.
New to the Organic family is Litehouse Organic Spoonables. Unlike many organic dressing options, which are thinner, vinaigrette-style dressings, Litehouse developed more traditional, thick and creamy options – just like those found in the Litehouse core dressing line – but organic! Litehouse Organic Spoonable dressings are available in an 11-ounce glass jar, in four classically-delicious and top-selling flavors: Organic Blue Cheese, Organic Ranch, Organic Caesar and Organic Coleslaw.
The organic dressing promotion includes an in-store campaign with point-of-sale materials, secondary displays, promotional pricing and discounts for 12-ounce pourable and 11-ounce spoonable Litehouse Organic dressings. An integrated social campaign and consumer sweepstakes will run August 15-30 on the Litehouse Facebook page, and will be further supported by organic recipes and online content from bloggers and influencers.
Litehouse Organic Dressings are available in the refrigerated produce department at grocery retailers nationwide.
About Litehouse, Inc.
Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since that time, it has become the leader in refrigerated salad dressings, dips, sauces, herbs, and cheese, manufacturing these delicious products at its three U.S. facilities based in Michigan, Utah and Idaho. Litehouse offers its diverse portfolio of products through general retail, e-commerce, foodservice, deli, member stores, and value-added goods where Litehouse products are featured in meal and salad kits. Litehouse is proud to be 100% employee-owned and each one of the employee owners carries on the high standards of quality and innovation. For more information, visit www.LitehouseFoods.com, Facebook, Instagram, Pinterest and Twitter.
Source: Litehouse, Inc.