Mastronardi's SUNSET Zima Tomato Wins International Superior Taste Award

Kingsville, ON – Mastronardi Produce has received another prestigious accolade for its SUNSET® Zima™ Seriously Sweet™ tomatoes this year. Their unique taste and visual appeal ranked the highest on the sensory evaluation charts for these gourmet orange grape tomatoes based on one thing … flavor.

The International Taste & Quality Institute-ITQI (Brussels, BE) honored the Kumato™ in 2010 with the Superior Taste Award and it was the first time a fresh produce item had been granted this prestigious award. The ITQI has not only awarded the Kumato™ again this year but added the SUNSET® Zima™ to the list further exemplifying that a tomato is much more than “just a piece of fruit!

ITQI is the leading independent based organization dedicated to testing and promoting superior tasting food and drink from around the world. The Superior Taste Award is a unique international acknowledgment based upon the blind judgment of Chefs and Sommeliers recognized as opinion leaders and experts in taste. Several hundred brands of food and drink, originating from small and large companies from around the globe(more than 80 countries this year), participate in the ITQI Awards each year.

“We are extremely proud that our gourmet tomatoes capture impressive awards such as this. Our company was built on flavor & quality and these awards not only acknowledge our unwavering dedication to these principles but help further promote the fact that SUNSET® products are truly a taste experience,” stated Paul Mastronardi, President. “Customers continue to be in awe of the authentic taste that the Kumato™ possesses, and now the sweet full flavor that the Zima™ packs has both retailers and food service operators eager to keep their shelves stocked with such a hot item” added Mr. Mastronardi.

After going through the ITQI’s rigorous judging process Zima™ tomatoes received rave reviews for its notable taste profile. Some quotes associated with SUNSET® Zima™ tomatoes declared them to be “Unique” and even “Remarkable”. These orange grape tomatoes have received a plethora of attention since their launch in 2010; they were named Best Specialty Tomato, Best Overall Tomato as well as being voted People’s Choice award winners.

Zima™ tomatoes not only have a sweet distinct flavour but they are packed in a unique snack-ready clamshell. The top label is re-sealable and peels back exposing an opening wide enough to allow the tomatoes to be dispensed. The bottom piece has vent holes that allow the water to drain. All you have to do is peel, rinse and enjoy!

Mastronardi Produce began growing vegetables in Leamington, Ontario in the 1920's and was the pioneer of building commercial greenhouses in North America in the 1940’s. Family owned & employee managed for more than 60 years, Mastronardi prides itself in producing consistently flavorful gourmet greenhouse tomatoes, peppers and cucumbers for top retailers across North America. Mastronardi Produce has developed their nationally recognized SUNSET® brand of produce into a household name with quality products like the Campari®, One Sweet™ Kumato™ and most recently Zima™.

To learn more about Mastronardi’s extensive offering of gourmet greenhouse vegetables, please visit www.sunsetproduce.com.

Source: Mastronardi Produce