Columbus, GA – Kysor/Warren, a leading manufacturer of commercial refrigeration equipment for supermarkets throughout North America, announced today the unveiling of a new series of energy-efficient reach-in door case products. The latest within the manufacturer's highly successful STRATUS product line, the new reach-in merchandise display cases were launched in response to the growing need among grocers to improve energy cost-savings and bolster "green" initiatives for their stores.
"In addition to being the latest in our next generation line of STRATUS refrigerated display merchandisers, the introduction of our new Reach-In cases exemplify what Kysor/Warren products stand for which is offering best-in-class value to our customers, " said Jim Knudsen, vice president of supermarket sales and equipment services for Kysor/Warren. "We are in the business of helping grocery retailers achieve a better-looking bottom-line."
Kysor/Warren's new reach-in door case products are available to customers in both medium and low temperatures featuring several shelving options. Designed for multiple usage applications, the new
STRATUS reach-in merchandisers include tall, sleek doors that are equipped with the quickest defogging technology on the market ensuring better product visibility for grocery shoppers.
"We pride ourselves on developing refrigeration equipment with our customers' business needs in mind, and the STRATUS reach-in door case line is no exception," said George Parsons, director of case engineering for Kysor/Warren. "Display cases that provide greater merchandise visibility translate into more products sold for our customers. Equally important to them is refrigeration equipment that can help reduce energy costs – one of the largest expenses for any supermarket."
Accompanied by an integrated marketing campaign called the "Clear Choice," the product launch features both print and online ads aimed at engaging key decision-makers within the supermarket industry. The campaign speaks to the likes of equipment buyers and store merchandising managers demonstrating how Kysor/Warren understands what is important to a grocer's business. The ads highlight the new levels of energy-efficiency and sustainability offered by the STRATUS door case while also communicating the enhanced merchandising flexibility that grocery retailers need. Debuting this May, the "Clear Choice" ad series featuring the reach-in cases will appear within a variety of supermarket trade publications.
For more information, please visit KysorWarren.com.
About Kysor/Warren
Kysor/Warren, a business unit of Heatcraft Worldwide Refrigeration, is a leading manufacturer of refrigerated display cases and refrigeration systems for supermarkets throughout North America. Operating two manufacturing facilities in Columbus, GA, Kysor/Warren has created leading commercial refrigeration equipment for more than 125 years. Built on a tradition of excellence, Kysor/Warren unveils innovative and sustainable refrigeration technologies with a commitment to providing quality product, services, and refrigeration solutions to its customers. For more information, please visit KysorWarren.com.
About Heatcraft Worldwide Refrigeration
Heatcraft Worldwide Refrigeration, a subsidiary of Lennox International Inc. (NYSE: LII), is a global leader in the commercial refrigeration industry serving over 70 countries worldwide, providing its customers with a wide range of innovative refrigeration solutions. Focused not only on customer service, but also the environment, Heatcraft Worldwide Refrigeration provides energy saving products and technology controls with advanced sustainability initiatives under its E SolutionsTM mark. For more information, please visit HeatcraftWWR.com.
Source: Kysor/Warren