NY Produce Show To Cover ‘Local’ Preference Versus Organic Findings

Among the things that those of us at the Eastern Produce Council and PRODUCE BUSINESS are most proud of regarding The New York Produce Show and Conference is how hard we’ve worked to draw on the intellectual activity of the region. We’ve already highlighted workshops being presented by faculty at Cornell and at Rutgers:

A New Hypothesis On Local: To Boost Sales, Sell It Through Supermarkets… Cornell’s Miguel Gomez Previews His Upcoming Talk At The New York Produce Show And Conference

Rutger’s Professor Ramu Govindasamy To Speak Out At The New York Produce Show And Conference…Research On Asian And Hispanic Produce Marketing On The East Coast Identifies A Profitable Opportunity

We were also enthused to draw on the well regarded Department of Food Marketing at St. Joseph’s University. This workshop will unveil important research on the theme of “Local vs. Organic,” utilizing apples as a case study. The ground-breaking research was conducted by John Stanton, Professor, Department of Food Marketing, Fred Wirth, Associate Professor of the Department of Food Marketing and D.R. Wiley, a specialist in choice theory.

To read the rest of the story, please go to: Jim Prevor's Perishable Pundit.