PHILADELPHIA — Procacci Brothers Sales Corp. will begin shipping UglyRipe Heirloom Tomato and Santa Sweets Grape Tomato plants to retailers on May 23, 2012.
This will mark the first time that the two proprietary varieties will be available to be home-grown by consumers.
Mike Maxwell, President of Procacci Brothers, stated, "We continually see a high number of direct requests from consumers asking to purchase UglyRipe and Grape Tomato plants. The Santa Sweets brand has always been a favorite of tomato lovers, particularly in the winter when these consumers are not gardening themselves. This gives them the opportunity to enjoy our products right from their own garden."
Procacci Brothers will begin shipping direct to retailers in rack displays that hold 350 individual plants. Each rack will contain a mix of both UglyRipe and Santa Sweet Grape Tomato Plants.
"Our plan is to start small and see where we can go from here," says Maxwell.
The company will list retail locations on their website to direct consumers on where they can purchase the plants.
Retailers inquiring to purchase plants direct from Procacci Brothers may contact Frank Galindo at 215-463-8000.
The company notes that both proprietary varieties are NON-GMO.
As one of the largest wholesale produce distributors in North America, Procacci Brothers works to grow and strengthen the business of our customers. Procacci Brothers operates 24 hours a day, seven days a week in their state-of-the-art facilities in South Philadelphia. Their seven warehouses are located at one of the East Coast's busiest ports on the Delaware River. Receiving the freshest produce locally, domestically, and from around the world, Procacci Brothers remains committed to building strong and unique programs for retail supermarkets, club stores, and the food service industry.
Source: Procacci Brothers Sales Corp.