Hockessin, Del. – As seen in supermarkets, hospitals and schools across the nation, the Fruits & Veggies—More Matters® brand logo helps Americans make healthy choices in every form – fresh, frozen, canned, dried and 100% juice. In support of Produce for Better Health Foundation’s (PBH) mission of motivating Americans to eat more fruit and vegetables to improve public health, PBH is pleased to announce its sponsorship of a new program – the Formula 5 Marketing Competition. The competition will offer marketing majors, at accredited colleges and universities within the United States, the opportunity to influence fruit and vegetable marketing, sales, and consumption within America.
To participate in the competition, small groups of Junior and Senior marketing students will create a complete marketing proposal and plan, including indicators of success and financials. Three to five proposals will be selected and team representatives associated with each proposal will be invited to attend PBH’s 2015 Annual Conference where they will present the marketing proposal and plan to all conference attendees during the general session. The attendees will then be afforded two full days to interact and talk with the team representatives.
“I, along with our Executive and Marketing Committees, are very excited to announce this new marketing competition to the industry,” says Elizabeth Pivonka, President and CEO of PBH. “It is unique in that we are only inviting marketing majors to participate. We believe this uniqueness will prove beneficial when it comes to the proposals because the students themselves are not only current or potential consumers (of fruit and vegetables), likely haven’t been significantly influenced by past and current marketing strategies to increase fruit and vegetable sales (and consumption), and are learning traditional, non-traditional, and digital marketing techniques.”
The marketing competition is not only another new way PBH is delivering value to donors, supporters, and the fruit and vegetable industry, but also an avenue for industry companies to tap into new ideas from millennial marketers, as well as the opportunity to identify talent through internships and build relationships with top marketing colleges across the country. PBH’s 2015 Annual Conference: The Consumer Connection will be held March 16-18 at the Hotel Valley Ho in Scottsdale, Arizona. The early-bird registration is available thru December 31, 2014.
About Produce for Better Health Foundation
Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation. Since 1991, PBH works to motivate people to eat more fruits and vegetables to improve public health. PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies—More Matters public health initiative. Fruits & Veggies—More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative. To learn more, visit www.PBHFoundation.org and www.FruitsandVeggiesMoreMatters.org. Follow Fruits & Veggies—More Matters on Facebook or Twitter.
PBH is also a member and co-chair with Centers for Disease Control & Prevention (CDC) of the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health. To learn more, visit www.NFVA.org.
Source: Produce for Better Health Foundation