LEE’S SUMMIT, Mo. – Produce consulting group FreshXperts has unveiled a new mobile Web page utilizing quick response codes, or QR codes, as part of its strategy to reach potential customers wherever they may be—at the office, at home or on the go. The announcement follows on the heels of the consultancy’s recent push to develop mobile sites for its clients, tapping into the popularity of mobile devices for providing instant access to information for tech savvy customers.
By simply scanning the QR code, a unique two-dimensional bar code, with a smartphone, current and potential clients are directed to a wealth of information about FreshXperts on the company’s mobile Web page, including links to the consultancy’s full Web site, Facebook and Twitter pages, and contact information.
“Today, more than ever, people rely on their mobile phones to supply answers about individuals, products and services. They can access their email, social media accounts, or surf the Web from almost anywhere. With a simple scan from a mobile device, QR codes offer immediate access to the information that they are seeking,” said Anthony Totta, vice chairman, FreshXperts.
In addition to developing its own QR code-driven mobile site, FreshXperts has extended the technology to its clients.
FreshXperts recently introduced a mobile page for organic grower Wholesum Harvest. Customers can scan the QR code placed on Wholesum Harvest’s packaging for information about the company, links to its social media accounts, and to view an online video.
“In the supermarket, QR codes can influence a buyer’s decision to purchase a product. When a customer scans Wholesum Harvest’s QR code, for instance, they will learn about the company’s commitment to safe, organic produce and fair trade. They can watch a video that allows them to see the company’s greenhouse operations for themselves. They can visit Twitter or Facebook to connect with Wholesum Harvest, see what people are saying about the company, or get recipe ideas. We are allowing them to get to know Wholesum Harvest and facilitating a decision to purchase the company’s produce, all with a quick scan from their smartphone,” said Totta.
“The world has changed, and as such, our marketing strategies must change to keep pace with the way that people consume information,” Totta elaborated. “We are excited to see where QR technology takes us.”
FreshXperts’ consortium of consultants shares over two centuries of fresh produce industry experience. The FreshXperts team delivers results for its clients through counsel on fresh industry and consumer marketing strategies, supply chain management, advice on packaging, business technology tools, product development, organizational training, guidance in organizational governance, corporate professional ana
Source: FreshXperts