Salinas, CA – River Ranch Fresh Foods, a leading producer of fresh cut salads and field fresh commodity vegetables, was recognized at PMA Fresh Summit in Atlanta, GA with a “Best of Show” award in the “2011 Best New Product Launch” category for its new Heritage Blend™. Judged by a team of industry professionals and presented by PMA President and CEO Bryan Silbermann, PMA’s Best New Product Launch award evaluates candidates based on their tradeshow execution of new product materials and innovation in generating awareness.
“The team at River Ranch is honored to receive this award on our new Heritage Blend line of products,” said
Kim St. George, Director of Marketing, River Ranch Fresh Foods. “We’ve been very focused on developing and
perfecting this unique salad blend, and we’re pleased that the branding and messaging we conveyed at PMA
was compelling to the show judges.”
Heritage Blend™ is a proprietary salad blend from River Ranch Fresh Foods, featuring a robust variety of petitered and green lettuce varieties. The result of a strategic alliance with global seed company Nunhems, the
companies worked together to develop this innovative salad blend using varieties selected from European
lettuce genetics.
Crisp and full in appearance while smooth and delicious in flavor, Heritage Blend™ offers more plate volume, 3-
4 days more shelf life, and 2-3 times more nutritional value than traditional Spring Mix.
For a distinctive family dining experience, River Ranch has recently introduced the Heritage Blend™ Salad Kit,
a pairing of the petite lettuces with crisp toasted almonds, tangy feta cheese crumbles, sweet sun dried
tomatoes, and savory Italian dressing. Served as a standalone main course or a satisfying side dish, this hearty
salad provides a premium flavor profile and unique eating experience for 4-6 people.
Now available for both retailers and foodservice operators, Heritage Blend™ is available in a 5 oz or 1 lb
clamshell or a 1 lb foodservice pack. The Heritage Blend™ Salad Kit is available in a family-size 13 oz bag.
About River Ranch Fresh Foods
River Ranch Fresh Foods, LLC is a premium grower/shipper and fresh-cut processor headquartered in Salinas, California, maintaining yearround operations with two state-of-the-art processing and cooling facilities in Salinas and El Centro, California. The company processes and distributes salad kits and side dish vegetables under private label and River Ranch brands, and spinach, salads, fresh-cut vegetable snacks under the Popeye Fresh! brand. River Ranch is also a broad-line distributor of high quality commodity products and services customers throughout North America in all classes of trade, including retail, food service and club stores.
For more information, please visit www.RiverRanchFreshFoods.com.
Source: River Ranch Fresh Foods