Southeast Produce Council Unveils New Logo Ahead of Southern Exposure 2020

MILLEN, GEORGIA  Southeast Produce Council (SEPC), the premier produce resource in the Southeast, unveils a brand refresh to mark 20 years of success and symbolize progress as well as the future of the association. Ahead of Southern Exposure, SEPC is debuting a new logo and website to kick off the prestigious networking event this week.  

“Our goal for the new logo was to progress our identity and to better reflect our growing membership,” said David Sherrod, president and CEO of Southeast Produce Council. “We could not be prouder of the new logo and are excited to use this to propel Southeast Produce Council into the years ahead.”

While the design of the logo was enhanced, the SEPC pillars and recognizable colors remain the same: Purple = Innovation; Green = Education; Gold = Community; Red = Networking.

Participants of Southern Exposure will see a 10-ft. display of the new logo located in key locations during the event, as well as additional signage to highlight the launch of the refreshed brand identity.

All members of the association, media, and fresh produce colleagues are encouraged to use the new logo moving forward and can download at the newly updated

For additional information and to stay up to date on Southern Exposure or Southern Innovations, please visit, or follow along on social media at Facebook, Twitter, LinkedIn and Instagram.

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About Southeastern Produce Council

The Southeast Produce Council (SEPC) is a member-driven, non-profit association of more than 2,500 leaders from all facets of the produce industry. It was formed more than 20 years ago to promote the value of fresh fruits and vegetables in Florida, Georgia, Alabama, Mississippi, Louisiana, Tennessee, North Carolina, South Carolina, Kentucky, and Virginia through networking, innovation, community, and education. Today, SEPC is a thriving organization that continues to share and pursue its vision, mission, values, and goals. Learn more by visiting