Whole Foods Market, once the go-to shopping destination for organic goods and produce, may be struggling to distinguish itself from a growing number of competitors that it says may offer "good enough" alternatives that are more convenient– and cheaper.
Last week, the Austin-based food purveyor reported that sales declined 2.6 percent at established locations for the last three months (early April to July) as customer visits also dropped.
"It's very, very competitive out there," co-CEO Walter Robb said during the company's earnings call.
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