A San Francisco startup that many people assumed was toast, Good Eggs, has raised $15 million in a new round of venture funding led by Index Ventures to expand its online, organic grocery business first in the San Francisco Bay Area, and later across the U.S.
In recent years, Good Eggs tried to ramp up its eco- and farm-friendly grocery business only to face logistics problems, high costs and lagging customer satisfaction in some markets.
It shut down all its operations outside of the San Francisco Bay Area, laid off employees and retrenched, expanding the assortment of products it offers by more than 1,000 items, and beginning to use third-party logistics services to supplement its fleet of truck drivers to ensure on-time deliveries.
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