Casual Chains Offer Small Bites At Small Prices

Some of the nation’s most familiar casual-dining chains are suddenly thinking smaller.
They’re rolling out tapas-like small plates of shareable items that typically are cheaper than appetizers by a buck or two or even three.

With business still in the tank and customers hard to lure out of the I-can-eat-cheaper-at-home mentality a cadre of casual-dining icons, including Houlihan’s, Cheesecake Factory, California Pizza Kitchen and BJ’s Restaurants, are trying to boost business with value-priced items to be passed around the table.

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