CHICAGO – Convenience is a key reason why consumers use restaurants and other foodservice outlets and there is nothing more convenient than ordering a meal or snack for delivery from an app or website, which is why delivery now represents 1.7 billion foodservice visits annually, reports The NPD Group, a leading global information company. Delivery is such a popular way to source meals and snacks that one-fourth of all U.S. consumers claim to have ordered a meal via delivery in the past three months, finds NPD.
Young adults are the heaviest users of foodservice delivery, representing 56 percent of delivery orders. As a comparison to other generations, 29 percent of Millennials ordered restaurant food/beverages via delivery in the last week while nearly 50 percent of Boomers and older use delivery less than once a month. Across the board, consumers using delivery services are very satisfied but young adults are the most satisfied with 93 percent of Gen Z and 87 percent of Millennials very satisfied or satisfied.
Ordering delivery through a website, app, or text is the fastest growing method. Digital orders have jumped from 22 percent or 637 million of all delivery visits in 2011 to 48 percent or 2 billion visits in 2016. NPD reports that 46 percent of all foodservice delivery orders are on a deal because of the accessibility to coupons and other discounts.
“Delivery epitomizes convenience, which is the value of using foodservice in the first place,” says Warren Solochek, president of NPD’s Foodservice Practice. “If delivery fits a foodservice operator’s business model and it’s operationally feasible, they definitely need to add it on as an option in order to stay competitive.”
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About The NPD Group, Inc.
The NPD Group provides market information and business solutions that drive better decision-making and better results. The world’s leading brands rely on us to help them get the right products in the right places for the right people. Practice areas include apparel, appliances, automotive, beauty, consumer electronics, diamonds, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, mobile, office supplies, retail, sports, technology, toys, video games, and watches / jewelry. For more information, visit npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup
Source: The NPD Group, Inc.