Food Makers Using More Health Claims To Boost Sales

Boost your immunity. Protect healthy joints. Improve brain development. Reduce cholesterol. Regulate digestion.

Can food products actually do all that?

If you believe the health claims on some package fronts, they can. But consumers would be best served not to take those claims at face value and to closely study nutritional data on the back of packages, too.

As more people fight obesity and try to be health-conscious, food makers are using more health claims to attract attention and boost sales.

But the claims are confusing, say consumer advocates and health agencies — including the national, independent Institute of Medicine and the U.S. Government Accountability Office, which have called for food-labeling reforms.

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