ISELIN, N.J.- Birdzi announced that County Market, a division of Quincy, Illinois-based Niemann Foods (NFI), has implemented the Birdzi platform in all of its stores to provide personalized digital savings and increased customer engagement for its shoppers. After successfully testing the platform in its Springfield, Illinois store, County Market has deployed the myCountyMarket application in a total of 44 stores.
Birdzi is a provider of location analytics and mobile applications for personalized shopper engagement. County Market is using Birdzi’s platform to deliver personalized offers, location-specific coupons, in-store maps, sharable shopping lists and more to shoppers, creating an entirely new shopping experience for its customers.
Initial results have been positive, as County Market has seen 15-20% growth week over week in shopper engagement, and hundreds of new downloads each day. The Birdzi platform is delivering thousands of precision-targeted, contextually relevant offers each week to County Market Shoppers.
First independent supermarket to deploy beacons in all stores
The myCountyMarket app utilizes Birdzi’s beacon technology to enhance customer engagement in the store. The in-store beacons use Bluetooth Low Energy (BLE) to deliver opt-in location-based services for app users. County Market is the first independent supermarket chain in the nation to use beacon technology in all of its stores.
The beacon-delivered offers are relevant to each shopper, based on his or her purchase history with County Market’s loyalty program. “The Birdzi application relies on each shopper’s purchase history, so we are able to deliver highly personalized offers via beacons,” said Nathaniel Jones, Electronic Marketing Manager, Niemann Foods. “It’s an intelligent use of beacons that leverages the power of this technology in new and exciting ways and ensures that we aren’t just ‘spamming’ our customers with messages. It’s important that the shopper receives value and relevancy with every notification.”
“The location-based services allow the shopper to visit the bakery and within seconds, get an offer for a dollar off cookies; then a shopper can head to the dairy aisle and get a message to save on coffee creamer,” Jones continued. “We are now delivering a best-in-class digital shopping experience, and customer reaction has been very positive.”
The Birdzi platform features an in-store map that helps shoppers easily locate products in the store. Shoppers can create and share shopping lists with friends and sort shopping lists by aisle and map out their grocery trip in order to save valuable time in the store.
The platform integrates County Market’s loyalty program, the Max Card, delivering a personalized digital flyer and tips to unique customers. It allows shoppers to scan their favorite products from the comfort of their home to check for sales and promotions.
County Market will deploy additional features of the Birdzi platform in the coming weeks. The grocer will launch a shopper portal and personalized ad flyers later this month, allowing County Market to deliver personalized offers via the web and email, in order to reach more shoppers.
“Through the Birdzi platform, County Market offers a unique shopping experience to its customers within a single application,” said Shekar Raman, CEO, Birdzi. “We are proud to partner with Niemann Foods and County Market to become the first independent grocery market chain in the U.S. to use beacon technology in every one of their stores.”
The myCountyMarket app is available for both Android and Apple devices.
To learn more about Birdzi’s shopper engagement platform, please contact [email protected].
Birdzi transforms retail spaces into location-aware environments, using sophisticated mobile analytics that provide insights into in-store shopper behavior. Birdzi provides both retailers and brands with a platform that allows them to target shoppers based on their purchase history, personal preferences, and location. The company’s powerful, cost-effective retailer branded mobile apps help shoppers along the path to purchase, while improving conversion and increasing revenues. Birdzi’s turnkey retail solution includes a comprehensive campaign management tool that allows retailers and brands to easily set up, manage and measure campaigns across multiple chains or stores. For more information: www.birdzi.com