Baltimore MD – Phillips Foods, the number one selling brand of crab meat and crab cakes in the United States, is proud to announce the hiring of industry leading sales experts for retail and foodservice to their successful U.S. sales team.
Tom Sherman, the new Vice-President of Retail and Club Sales, will be charged with growing Phillips retail frozen and pasteurized product sales in the retail and club channels. Formerly Brice Phillips held this position and today Brice has been appointed Vice President of Headquarter Sales focused on key national and high volume accounts. Tom has more than a quarter century of experience in retail food sales formerly leading retail sales growth with Icelandic USA by penetrating numerous key accounts including Target, Wal-Mart, BJ’s and Costco.
Kerry Frye, appointed Regional Retail Sales Manager- West Coast will be tasked with growing Phillips West Coast retail sales. Frye has 20 years experience in seafood sales.
Alex Cook has been named Regional Foodservice Sales Manager- Northeast. Alex joins Phillips with strong foodservice sales experience and more than ten years in the seafood category. Donald Manning, formerly in this position, will shift responsibility to the Mid-Atlantic States.
Steve Phillips, President and CEO of Phillips Foods said “expanding our Sales Team will help us reach new strategic goals. We have elevated our business model to a strong focus on a Sales and Marketing strategy. Each day we will work hard to increase Phillips overall market penetration with our leading U.S. brand.”
About Phillips Foods
Phillips Seafood Restaurants and Phillips Foods, Inc. is a family-owned business founded in 1914 with headquarters in Baltimore. They are best known for their famous Maryland style crab cakes and seafood dishes bringing genuine Maryland style favorites to life served at more than 20 Phillips Seafood Restaurants across the East Coast. In addition, Phillips is recognized as the leading importer and distributor of crab meat and other crab products in the U.S. The company has additional lines of the highest quality seafood items for both retail and foodservice customers as well as company owned restaurants. Owning and operating crab plants and seafood restaurants for over 95 years has placed Phillips in a unique niche in the food world. Phillips Foods is making seafood a bigger part of life by producing and distributing the most delicious seafood products on the market today. To find out more information about Phillips, call 1.888.234.CRAB or visit www.phillipsfoods.com
Source: Phillips Foods