Pizza Chains Gear Up For Lucrative Super Bowl Sunday

Ready, start, dough!

Super Bowl Sunday is coming and pie-makers across the country are bracing for a pizza reaction.

Turns out this is one of the five big pizza days of the year. The other four? Halloween, the day before Thanksgiving, New Year's Eve and New Year's Day, says Jeremy White, editor-in-chief of the trade magazine Pizza Today.

All of which require some serious flour power. At the Papa John's chain, officials expect to sell a million pizzas when the Steelers meet the Packers on Feb. 6, making it their biggest day of the year.

In preparation, the 3,200-restaurant chain will be shipping over 2 million pounds of cheese through its 10 distribution centers along with 350,000 pounds of pepperoni.

To read the rest of the story, please go to: Associated Press.