SpartanNash Wraps $ 18.3M Re-Branding Project

A locally based grocery chain has re-opened 18 stores after an $18.3-million re-branding process that created 120 jobs.

Byron Center-based SpartanNash adopted the slogan “keeping it real” for all of its Family Fare supermarkets, according to the company yesterday.

The new branding is designed to “deliver an exceptional customer experience” based on “what today’s shoppers want, when they want it, in every department of the store.”

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