QUINCY, Mass. — For more than 40 years, the Association for Women in Communications’ Clarion Awards have recognized excellence in clear and concise communications. Stop & Shop, a neighborhood grocer for more than 100 years, announced today that it has been honored with an Association for Women in Communication (AWC) 2021 Clarion Award for its excellence in the field of communications.
Stop & Shop was awarded a Clarion for its efforts during the COVID-19 pandemic. The award specifically honors the company’s crisis communications response with regard to safety, driving awareness for its designated shopping hours for those described by the CDC as most vulnerable to COVID-19 and a partnership with Uber to provide discounted rides to customers shopping during these dedicated hours.
The winning crisis response campaigns, led by Stop & Shop’s Director of External Communications and Community Relations, Jennifer Brogan, with the support of External Communications Managers Maria Fruci, Maura O’Brien, and Stefanie Shuman, showcased Stop & Shop’s role in the fight against COVID-19. Stop & Shop became one of the first grocery chains in the nation to provide early shopping hours for those aged 60 and older and those considered immunocompromised, allowing them to shop ahead of regular store hours in a less crowded environment. The grocer furthered its commitment to support those at-risk by partnering with Uber Technologies, Inc., to provide half-price rides to and from all stores for customers wishing to shop during the dedicated senior hours.
“As an all-female communications team, we are proud to be recognized by AWC for our PR campaign around Stop & Shop’s support for those most vulnerable in our communities,” said Jennifer Brogan. “As our store teams were working tirelessly to support customers at the height of the pandemic, the goal of our communications team was to drive awareness around these initiatives to help provide resources and a lifeline to those in need of special assistance.”
Both of Stop & Shop’s crisis communications initiatives garnered significant national and local recognition. Stop & Shop’s public relations agencies, New York-based Rubenstein and an all-female team at Boston-based Kel & Partners, generated more than 500 media hits with a total of 350 million impressions via tailored media outreach.
For more information on Stop & Shop’s COVID-19 efforts, visit Stop & Shop’s COVID-19 website.
About Stop & Shop
A neighborhood grocer for more than 100 years, Stop & Shop offers a wide assortment with a focus on fresh, healthy options at a great value. Stop & Shop’s GO Rewards loyalty program delivers personalized offers and allows customers to earn points that can be redeemed for gas or groceries every time they shop. Stop & Shop customers can choose how and where they want to shop – whether it’s in-store or online for delivery or same day pickup. The company is committed to making an impact in its communities by fighting hunger, supporting our troops, and investing in pediatric cancer research to help find a cure. The Stop & Shop Supermarket Company LLC is an Ahold Delhaize USA Company and employs 58,000 associates and operates more than 400 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. To learn more about Stop & Shop, visit www.stopandshop.com.
About The Association For Women In Communications
Founded in 1909, the Association for Women in Communications has members worldwide. AWC champions the advancement of women across all communications disciplines by recognizing excellence, promoting leadership and positioning its members at the forefront of the evolving communications era.