Whole Foods Market, the first national certified organic grocer, has established an aggressive goal to increase its store count, setting a target of tripling its portfolio of stores to a count of 1,000 over the next decade. The company reiterated the goal, along with discussion about expansion through acquisition and organic growth, in its most recent update on earnings.
There are currently 16 Whole Foods Market locations in the Washington area. The grocer has been known to employ stringent demographic requirements in selecting its locations, in particular seeking store locations in areas with a higher density of college-educated residents.
This is apparent in the population profile within the three-mile trade area of its existing locations, which exceeds the region’s average for educational attainment, income, growth and density.
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