Brittish Supermarkets Accused Of ‘Misleading’ Fish Labelling

Some of Britain's major food retailers are guilty of misleading customers by printing unfounded sustainability claims on certain fish products, an environmental law group alleged today.

ClientEarth made the charges in a report published just a week after the Marine Stewardship Council (MSC) was accused of "duping" consumers by awarding its eco-label to fisheries with falling fish stocks.

Although some good practice was identified, ClientEarth's investigation found that 32 of 100 labels at nine supermarkets, including Tesco, Asda, Marks & Spencer, Sainsbury's and Waitrose, had unverified or misleading claims on sustainability or protecting the marine environment.

The report said 22 of these claims were unsubstantiated by the information provided by the retailers, while 10 had no evidence at all to allay ClientEarth's concerns they were misleading.

To read the rest of the story, please go to: The Guardian (London, England).