New Industry-Led Alliance to Clean Up Tuna Supply Chains

Geneva, Switzerland – A coalition of companies from across global tuna supply chains aims to stop illegally caught tuna getting to market and seeks to boost environmental sustainability and respect for human rights in tuna fisheries around the world.

Tuna fisheries are among the most valuable fisheries in the world, but poor management and illegal fishing are putting tuna stocks in peril and fuelling food insecurity, forced labour and poverty. It is estimated that the total volume of tuna involved in illegal, unreported and unregulated activity in the Pacific region is 306,440 tonnes, with a market value of $616.11 million.

The newly established Global Tuna Alliance builds on the Tuna 2020 Traceability Declaration, signed by 66 companies – ranging from major retailers to seafood processors in key markets around the world that are all committing to push for ambitious change in the tuna sector – and supported by six national governments and 21 civil society organizations.

All companies in the Global Tuna Alliance are expected to source tuna from fisheries certified by the Global Seafood Sustainability Initiative’s recognized sustainability standards or comprehensive Fishery Improvement Projects. They are also called to engage with regional fisheries management organizations to push countries to endorse ambitious policies underpinning sustainability and respect for universal human rights, like the Port State Measures Agreement, which will block vessels seeking entry to a port different from their flag state.

The initiative is convened by Friends of Ocean Action, a public-private partnership led by the World Economic Forum and World Resources Institute involving a group of more than 50 global leaders across a range of sectors who are fast-tracking solutions to the most pressing challenges facing the oceans.

“We need the ocean as much as the ocean needs us. Groups like the Global Tuna Alliance offer an exciting opportunity for collaboration across public, private and civil society sector partners to bring about positive change, making important common property resources like tuna fisheries more sustainable, socially responsible, productive and profitable. Everybody wins,” said Dominic Waughray, Managing Director and Head of the Centre for Global Public Goods at the World Economic Forum, the International Organization for Public-Private Cooperation to improve the state of the world.

The Global Tuna Alliance will focus on ensuring effective traceability, including tracking tuna products from vessel to final buyer. This underpins sustainability efforts as it creates transparency and accountability within the supply chain. Companies must track key data elements throughout their supply chains and adopt specific policies for import controls to ensure greater clarity in tracing fish from the moment they are taken from the ocean. This includes stringent policies to expose and eliminate any forced labour and human rights abuses throughout tuna supply chains.

“The Global Tuna Alliance commitments can bring about lasting positive change for both people and nature across the tuna sector – from bait to plate,” said Peter Thomson, the UN Secretary-General’s Special Envoy for the Ocean and Co-Chair of Friends of Ocean Action.

Social responsibility and respect for human rights will be prioritized by conducting risk assessments, sourcing tuna from fisheries certified in compliance with social standards and working to improve forced labour criteria. The alliance will also push for greater sustainability of tuna sources, choosing those holding third-party certifications recognized by the Global Seafood Sustainability Initiative, for example – and working with those that don’t to undergo a fishery improvement project. Transformative government partnerships are also a focus for the group – working through regional fisheries management organizations to secure science-centred management plans, and working with coastal nations and key port and flag states to push through the new Port State Measures Agreement.

“Tuna fisheries are the most valuable fisheries in the world. They support communities and livelihoods, as well as providing healthy protein to global markets. Despite this, the sector is struggling with poor fisheries management and limited monitoring – yet, we have the knowledge and tools at our fingertips to make vast improvements. Now, we also have the commitments to make positive change happen across the sector. The Global Tuna Alliance will harness the economic leverage of the supply chain to see needed improvements realized,” said Tom Pickerell, Executive Director of the Global Tuna Alliance.

Pickerell brings 16 years of experience in seafood sustainability and cleaning up global fisheries supply chains to the alliance. He has previously worked for organizations ranging from the Monterey Bay Aquarium and Seafish to WWF and the Sustainable Fisheries Partnership.

“The Global Tuna Alliance is unique in its ambition and will represent what we believe to be a new wave in how businesses need to engage in sustainability issues. We encourage other responsible businesses to sign up to the mission and work together to deliver global change,” said Cassie Leisk, Head of Sustainability at New England Seafood International and Member of the Global Tuna Alliance Management Board.

Ending illegal fishing is a key strategic priority for the Friends of Ocean Action as part of its remit to drive transformative and scalable initiatives like the Global Tuna Alliance to help the international community act swiftly to “conserve and sustainably use our ocean” (Sustainable Development Goal 14). The group is co-chaired by Peter Thomson, the UN Secretary-General’s Special Envoy for the Ocean.

“This is a moment of opportunity for sustainable fisheries and ocean conservation, and we have an immense responsibility to get it right. The dedication of Global Tuna Alliance partners to eliminate illegal, unreported and unregulated fishing in tuna supply chains – and to ensure tuna meets the highest standards of environmental performance and social responsibility – gives me great hope,” said Thomson.

About the Global Tuna Alliance:
About the Friends of Ocean Action: and @friendsofocean
Read the Forum Agenda at
Become a fan of the Forum on Facebook at
Watch our videos at
Follow the Forum on Twitter via @wef and @davos
Follow our Instagram at
Follow us on LinkedIn at
Learn about the Forum’s impact on
Subscribe to Forum news releases at