Regional Seafood Marketing Effort Tries To Overcome State Lines

A shrimper based in Mississippi catches shrimp in waters off Texas. The catch is put ashore in Louisiana and processed in Alabama.

When it comes time for state-based programs to promote those shrimp, whose shrimp are they?

It's a scenario like that makes David Veal, the executive director of the Biloxi-based American Shrimp Processors Association, look dimly on state officials trying to give shrimp a state-based identity .

"We believe that state marketing efforts are a mistake, trying to brand a product by a state label is inane," said Veal, whose members process the majority of shrimp caught in the Gulf of Mexico. "You wouldn't know an Alabama shrimp if one introduced itself."

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