SeaPak Debuts New & Improved Website

 SeaPak’s revamped website is officially live! The biggest change? In stepping up its digital game, the nation’s No. 1 shrimp brand has made more thoughtfully designed and easier to navigate.

The primary objective in upgrading the website says Kristen Beadon, SeaPak’s director of marketing, was to end up with a modern, consumer-centric website that prominently showcases the brand’s delicious frozen seafood products. “We’re now providing a streamlined user experience that makes the path to purchase that much easier, while still telling our brand’s story in a compelling way,” she said recently. “SeaPak prides itself on being an innovative, forward-thinking company, and we needed to make sure our website reflects that character.”

The updated website includes a redesigned recipe filter, making the search for specific products and flavors simpler and more intuitive. And with more than 60% of SeaPak’s consumers visiting their site on their phones, the company took a mobile-first approach to ensure thumb-friendly navigation.

In SeaPak tradition, the site continues to features special coupons and promotions, including a brand-new Chopped at Home Challenge recipe contest that is sponsored by Food Network.