Envy Apples Deliver Brand Success in the U.S. Market

October 20, 2021 T&G Global

New Zealand Trade Commissioner, Los Angeles, Haylon Smith, and supermodel and actress, Rachel Hunter, recently joined T&G Global in Los Angeles to celebrate the Envy™ apple brand’s outstanding success in the North American market.

BelleHarvest Celebrates Apple Harvest with Curious Pairings Event

October 19, 2021 BelleHarvest

BelleHarvest, a grower-owned distributor of fresh apples in Michigan celebrated National Apple Month with a Curious Pairings event in Grand Rapids, MI on Saturday, October 16.

RubyFrost Apples Are Back: Tart, Sweet, More Beautiful Than Ever

October 18, 2021 Crunch Time Apple Growers

Ripe for the opportunity to continue making a name for itself in the competitive premium apple category, Crunch Time undertook a complete brand refresh for RubyFrost apples during its off-season. The overhaul includes an enhanced logo and branding retailers and consumers will begin seeing on packaging, promotional materials and beyond.

Stemilt’s Nostalgia Marketing Golden Raves Campaign Huge Success

October 13, 2021 Stemilt

Stemilt’s dive into nostalgia marketing paid off during their most recent campaign around their signature variety, Rave® brand MN55 cultivar apples. The consumer-facing digital campaign designed to help consumer’s win gold was inspired by Roald Dahl’s fictional character Willy Wonka and the search for the golden ticket.

Yes! Apples Launches Online Shop to Bring Consumers Apples Directly to Their Door

October 12, 2021 Yes! Apples

Consumers can now purchase specialty varieties that don’t have widespread distribution directly from Yes! Apples. Initial offerings include the Rave, SweeTango, Honeycrisp, Gala and SnapDragon varieties. More varieties will be added as they become available.