Hass Avocado Board to debut new Avocado Growth eToolkit during its first industry webinar of 2022. The new e-commerce guide is aimed at helping avocado marketers and retailers get the most out of their online grocery presence. Tim Madigan of the Partnering Group will lead the upcoming webinar on Thursday, March 17, 2022, from 1:00 p.m.-1:30 p.m. PT. …
With California avocado season officially underway, West Pak Avocado, a California-based avocado supplier, saw record volume in February. …
Understanding fresh avocado shoppers and their purchase behaviors help marketers and retailers create strategies that drive traffic, build loyalty, and grow sales of fresh Hass avocados. In the rapidly evolving retail landscape, market dynamics are heavily influenced by shopper characteristics and behavior. …
Chilean avocados stand out for their “efficient and adequate” sustainability and water usage. That was the main conclusion reached by a study carried out by the Regional Water Center for Arid, Semi-arid Zones in Latin American and the Caribbean (CAZALAC), an organization under the auspices of UNESCO. This is the first analysis with scientific evidence about the avocado crop in Chile. …
ProducePay, an agriculture marketplace dedicated to providing trade protection, capital, and market insights for members of the produce supply chain, will reinforce its strategy and increase the capital for avocado growers in Latin America. The company’s decision obeys an in-depth analysis in which the consumption of this fruit among American consumers will increase uninterruptedly from this year and until 2030. …
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