California Beef Council, Camarena Tequila, and Real California Milk Partner for Tacos, Tequila y Más 2022

April 4, 2022 California Beef Council

In a partnership that combines three key retail categories—meat, dairy and spirits—the California Beef Council (CBC) is again partnering with the California Milk Advisory Board (CMAB) and E. & J. Gallo’s Camarena Tequila for a co-branded Cinco de Mayo promotion. Dubbed “Tacos, Tequila y Más,” the two-month campaign runs April 1 through May 31 and provides consumers with product offers and savings, recipes, videos and other taco and margarita-inspired content on a single hub at

Cattlemen’s Beef Board Releases 2021 Annual Report

February 25, 2022 The Beef Checkoff Program

The 2021 CBB Annual Report includes information about projects and results within each of the organization’s program areas: promotion, foreign marketing, consumer information, industry information, research and producer communications. The report also contains a financial statement of assets, liabilities and net assets from September 30, 2020, to September 30, 2021. 

Cattlemen’s Beef Board Elects New Officers At 2022 Winter Meetings

February 11, 2022 The Beef Checkoff Program

Cattle producers Norman Voyles, Jr., Jimmy Taylor and Andy Bishop are the new leaders of the Cattlemen’s Beef Promotion & Research Board (CBB). This officer team is responsible for guiding the national Beef Checkoff throughout 2022.

The Best Beef Trends of 2021 and 2022

January 13, 2022 Beef Checkoff

As 2021 continued throwing curveballs one thing remained steady – consumers’ love of beef. In fact, according to CattleFax, beef demand is the highest it has been in 33 years. As we start the new year, the Beef Checkoff is putting the spotlight on some of the recipes and beef trends that rose in popularity this year, and what beef lovers can expect to see in 2022.

Comparing Beef With Plant-Based Alternative Proteins: What Are The Facts?

What’s the Checkoff doing to address the threat that plant-based alternative proteins pose to the beef industry?