Beef Checkoff

Northeast Beef Producers Gathered In Canandaiguia For Workshop

April 25, 2024 Northeast Beef Promotion Initiative

The workshop provided regional beef producers with insights surrounding consumer trends, the importance of the Northeast Beef Directory as a resource for consumers to locate beef producers selling direct to consumers, and more. Attendees had the opportunity to engage staff from the Cattlemen’s Beef Board during the Beef Checkoff Academy training, which taught producers about the basics of the Beef Checkoff, the Beef Checkoff funding process, and current Beef Checkoff funded projects. …

USDA Seeks Nominees for the Cattlemen’s Beef Promotion and Research Board

April 5, 2024 USDA AMS

The U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service (AMS) is seeking nominees for the Cattlemen’s Beef Promotion and Research Board to succeed 35 members with terms that expire in March 2025 who represent the following states and units. …

National Beef Quality Audit Continues to Pay Dividends for the Beef Industry

February 21, 2024 National Cattlemen's Beef Board

Established in 1991 and funded by the Beef Checkoff, the National Beef Quality Audit (NBQA) helps the beef industry discover what it needs to change to improve the perception of its products. Conducted every five years, the NBQA identifies what “quality” and “value” mean to different beef industry sectors and consumers. …

Opinion: Beef Checkoff-Funded Educator Program Helps Cultivate New Generation Of Informed Consumers

November 8, 2023 Patty Wood, Beef Checkoff

“AFBFA’s efforts go beyond the On The Farm tours. They work with teachers across the country to integrate Checkoff-funded elementary, middle and high school beef curriculums into their lesson plans in multiple ways, like offering free resources, virtual workshops and so much more. By offering these well-rounded, immersive programs, the Beef Checkoff is giving hundreds of educators the knowledge and tools to effectively introduce students to beef production and the care and commitment beef producers dedicate to their herds.” …

Ranch to Table with a Twist

November 1, 2023 California Beef Council

Recently, the California Beef Council (CBC) hosted eleven food, culinary, and lifestyle social media influencers to get a first-hand look at beef from the ranch level to the dining experience. Thes …