Ribeye Cap Menu Inspiration

October 8, 2019 Beef Checkoff

The Ribeye Steak and Roast have long been staples on steakhouse and restaurant menus. But a chef favorite from the Ribeye is an exciting cut called the Ribeye Cap.

New Infographic Illustrates Beef’s MVP Status

September 23, 2019 Beef Checkoff

Plant-based proteins may be driving headlines, but beef is the most valuable protein when it comes to sales, sustenance and sustainability.

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Keep them Coming Back: Making the Most of Quick Service Burgers

September 9, 2019 Beef Checkoff

It should be noted that 78% of consumers claim they plan to eat the same amount, or even more, quick service burgers in the future. But what about the 22% who plan on eating fewer burgers? Is there an opportunity to enhance the burger eating experience to maintain or grow market share?

Food Writers See How Veal Calves are Raised Today Through a Revealing Farm Tour Funded by the Beef Checkoff

August 20, 2019 Beef Checkoff

Seven food writers recently participated in a food and farm excursion to see first-hand how veal calves are raised. The North American Meat Institute, on behalf of the Beef Checkoff, hosted the tour which included visiting multiple veal farms in Pennsylvania and Indiana.

Beef Drives Higher Total Store Sales

August 12, 2019 ALISON KREBS, Beef Checkoff

Beef reigns. It brings in more dollars than any other item at retail (2.1% of total), while nearly 6.3% of baskets include beef.2 This makes beef a formidable revenue generator in its own right. Further, the average basket with beef is more than twice that of the typical ring ($85.70 vs. $41.33, respectively).