The Beef Checkoff’s Northeast Beef Promotion Initiative (NEBPI) is building upon its relationship with Seton Hall University (SHU) Athletics during the 2022-2023 season with beef recognized as the Preferred Protein of the Seton Hall Pirates. …
The National Cattlemen’s Beef Association (NCBA), on behalf of the Beef Checkoff, is continually monitoring and identifying the main drivers of beef demand. These five primary demand drivers are thought to be some of the most significant influencers of beef demand, and consist of eating experience, convenience/versatility, price, raised/grown, and nutrition. …
Inflation, or the increase in prices consumers pay for goods and services, has been one of the most talked about topics of 2022. Most common consumer goods have experienced abnormal price increases to some degree. While the causes of inflation rates not seen since the 1980s have been debated far and wide, the results are indisputable: consumers have experienced a greater strain on their incomes and household budgets than they likely have in some time. …
The PA Beef Council (PBC) is pleased to welcome Hannah Zundel as the Director of Producer Education and Engagement to the PBC staff. …
For the third year in a row Daytona International Speedway announced its partnership with Beef. It’s What’s For Dinner to sponsor the 42nd season-opening race for the NASCAR Xfinity Series – The Beef. It’s What’s For Dinner.® 300. The race is scheduled to kick off the season on Saturday, February 18 at Daytona International Speedway, the day before the 65th annual DAYTONA 500. …
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