Blue Apron Announces Closing of Transaction with FreshRealm to Execute Its Asset-Light Model and Focus on Its Direct-to-Consumer Business

June 12, 2023 Blue Apron

Blue Apron closed its previously announced transaction with FreshRealm. Under the definitive agreements, Blue Apron transferred its operational infrastructure to FreshRealm, including fulfillment centers, equipment, know-how and related personnel. Blue Apron received approximately $25 million of upfront cash, subject to certain adjustments, and is eligible to receive up to $25 million of value upon the achievement of certain milestones.

North Country Smokehouse Bacon is Now Available in Blue Apron Meal Kits for Home Cooks Across America

North Country Smokehouse (NCS) Applewood Smoked Uncured bacon is now available to Blue Apron home cooks across the country. Blue Apron, the original American meal kit, has curated a selection of new menu items featuring NCS bacon, like their seasonal Brunch Box, bacon and gouda cheeseburgers and bacon, eggs, and cheese bread pudding. North Country Smokehouse is a well-known producer of hand-trimmed, humanely raised and organic smoked meats that are free from nitrates, nitrites, antibiotics, and growth hormones.

Blue Apron and Award-Winning Cookbook Author and Television Host, Molly Yeh Team Up to Introduce Limited-Edition, Asian-Inspired Recipes with an Exclusive Giveaway

April 10, 2023 Blue Apron

Blue Apron and award-winning cookbook author and television host, Molly Yeh team up to introduce limited-edition, Asian-inspired recipes and a unique burger bar concept, available to order now. The Molly Yeh x Blue Apron box features a fun and easy feast designed to serve four, with craveable flavors to keep mealtime interesting without making it complicated.

Blue Apron and DashMart by DoorDash Expand Partnership

April 5, 2023 Blue Apron

Blue Apron and DashMart by DoorDash, Inc. expanded the availability of Blue Apron’s Heat & Eat meals to 11 markets, including New York City.

Blue Apron Launches Blue Apron PLUS, a Savings Program Available Exclusively on Verizon’s +play Platform

March 15, 2023 Blue Apron

Blue Apron announced the launch of Blue Apron PLUS, a new savings program exclusively on Verizon’s +play platform, the cutting-edge platform built by Verizon for customers to shop for, manage and save on their favorite subscriptions, all in one place. The company is the first and only meal-kit provider on the +play platform to date.