Industry Stakeholders Champion New USHBC ‘Grab a Boost of Blue’ Strategic Positioning

Grab a Boost of Blue, USHBC’s strategic positioning and consumer call to action, inspires and drives demand for blueberries through a comprehensive marketing campaign singularly focused on getting blueberries onto shopping lists and into grocery carts. Since the start of the program, many partners have stepped up as champions of Grab a Boost of Blue.

Wish Farms Celebrates Grand Opening with a New Charity Event: PixieRock!

April 30, 2021 Wish Farms

Wish Farms celebrated the grand opening of its new office headquarters with a music festival called PixieRock! on Saturday evening, April 24th.

New Grab a Boost of Blue Video Ads Tap Into Consumer Love for Blueberries

USHBC’s new strategic positioning and call-to-action, Grab a Boost of Blue, taps into consumers’ passion for blueberries and motivates them to enjoy more of the fruit they love.

NABC and USHBC Adds New Director of Communications & Industry Relations Position to Staff Team

In this newly created role, Scofield, who started on staff April 7, is responsible for planning, directing and overseeing USHBC and NABC industry communications programs involving growers, marketers, exporters, importers, distributors and other stakeholders.

Australian Consumers Soon to Enjoy Big Flavoursome Blueberries

April 12, 2021 T&G Global

T&G Global is set to take a big bite out of the Australian blueberry market with the first commercial crop of new super-sized, superior tasting blueberries to be launched in retail stores this December.