USHBC Launches Grab a Boost of Blue Consumer Marketing Campaign

The U.S. Highbush Blueberry Council’s (USHBC) new strategic positioning and call-to-action, Grab a Boost of Blue, officially kicks off this month with a comprehensive marketing campaign and two resource hubs tailored to blueberry industry stakeholders and retailers.

Blueberries from Chile are Now Certified by the American Heart Association Heart-Check Food Certification Program

The iconic Heart-Check mark helps take the guesswork out when reading Nutrition Facts and label information, giving consumers peace of mind that what they are consuming meets the nutritional requirements of the American Heart Association.

RipeLocker Containers Hold Freshly Harvested Organic Blueberries in Pristine Condition for Eight Weeks

January 15, 2021 RipeLocker

RipeLocker, a leader in extending the post-harvest life of perishables, today announced its RipeLocker containers recently held freshly harvested organic blueberries in pristine condition for eight weeks.

NABC Vice President of Global Business Development to Serve on ATAC for Fruits and Vegetables

NABC Vice President of Global Business Development Alicia Adler has been appointed to serve on the USDA/USTR’s Agricultural Technical Advisory Committee (ATAC) for Trade in Fruits and Vegetables.

FPAA Lauds Congressional Effort to Preserve Promise of USMCA Sens. Sinema and Moran Stand with their Constituents

FPAA commends Senators Sinema (D-AZ) and Moran (R-KS) and Representatives Schweikert (R-AZ) and Cuellar (D-TX) for leading a bipartisan, bicameral letter raising significant concerns with the Trump Administration’s Section 201 investigation on imported blueberries and Section 332 investigations of imported strawberries, bell peppers, squash, and cucumbers.