California Avocado Commission Continues “The Best Avocados Have California in Them” Campaign

The California Avocado Commission is extending its successful advertising campaign “the best avocados have California in them”. This season’s  ads feature visuals that point to the “CA” in the middle of the word “avocados, and audio and other ads that call out the play on words in their taglines. Consumer media is targeted to avocado shoppers in California and the West who are willing to pay more for premium brands and to avocado “super-users,” “mega-users” and “ultra-users.”

West Pak Avocado Sees Strong Start to California Season

March 17, 2022 West Pak Avocado

With California avocado season officially underway, West Pak Avocado, a California-based avocado supplier, saw record volume in February.

California Avocado Forecast Shows Increase Over Last Season

The California Avocado Commission’s 2022 pre-season forecast projects a 306-million-pound crop, which is nearly a 15% increase over the last fiscal year. The majority of the harvest will be the Hass variety; Lamb Hass, GEM and other varieties also are being commercially grown.

California Avocado Commission Promotes Angela Fraser

The California Avocado Commission has promoted Angela Fraser to Director of Trade and Legal Affairs. Fraser, who has worked for the Commission for 21 years will provide oversight and management of corporate legal affairs. She also will continue to lead the strategy, planning, production, execution and budget of the California Avocado Commission’s nutrition program.

California Avocados Take A Road Trip

Consumers across the country and in particular in the West are fulfilling their pent-up desire to travel and still stay relatively close to home by taking road trips. Recognizing this trend, the California Avocado Commission produced three road trip videos that meld iconic California locations with in-season California avocados.