California Avocado Commission Appoints Interim President

An active search continues for the role of California Avocado Commission president following the retirement of Tom Bellamore earlier this year. During the Commission’s August board meeting it was announced that Ken Melban has been appointed to the role of interim president of the Commission.

California Avocados Engage on Social

For the California Avocado Commission, social media outreach is one of its most effective means of engaging with its target consumer audience. In its pre-season the Commission uses social to build anticipation that California avocados will soon be available. In-season messaging works to build brand affinity and complement retail and foodservice custom marketing support, and post season activity maintains brand awareness.

California Avocado Commission Continues “The Best Avocados Have California in Them” Campaign

The California Avocado Commission is extending its successful advertising campaign “the best avocados have California in them”. This season’s  ads feature visuals that point to the “CA” in the middle of the word “avocados, and audio and other ads that call out the play on words in their taglines. Consumer media is targeted to avocado shoppers in California and the West who are willing to pay more for premium brands and to avocado “super-users,” “mega-users” and “ultra-users.”

West Pak Avocado Sees Strong Start to California Season

March 17, 2022 West Pak Avocado

With California avocado season officially underway, West Pak Avocado, a California-based avocado supplier, saw record volume in February.

California Avocado Forecast Shows Increase Over Last Season

The California Avocado Commission’s 2022 pre-season forecast projects a 306-million-pound crop, which is nearly a 15% increase over the last fiscal year. The majority of the harvest will be the Hass variety; Lamb Hass, GEM and other varieties also are being commercially grown.