California Avocado Commission

California Avocado Commission Calls on USDA to Maintain Direct Oversight of Mexico Avocado Export Program

June 30, 2024 California Avocado Commission

It is the Commission’s position that the continuation of the current U.S./Mexico Operational Work Plan (OWP) is essential. The OWP requires the United States Department of Agriculture’s (USDA) Animal and Plant Health Inspection Service to provide direct inspection of all harvesting and packing of Hass avocados for export to the U.S. Maintaining USDA’s direct oversight ensures the integrity of the avocado inspection program in Mexico, critical to preventing the introduction of invasive pests to the U.S. …

Marketing Activity for California Avocado Month Continues in Tandem with Crop Increase to an Estimated 250 Million Pounds

June 19, 2024 California Avocado Commission

Marketing activity for California Avocado Month continues throughout June. Now through the end of the season, CAC is bolstering advertising and social media support spotlighting the California avocado difference and focusing on communication of the fruit’s locally grown and sustainably farmed attributes. …

California Avocado Month Activity Kicks Off

May 23, 2024 California Avocado Commission

The California Avocado Commission initiated its annual “June is California Avocado Month” marketing program with media outreach and announcement activities in May. The organization continues its “What’s Inside a California Avocado” advertising and social media campaign spotlighting the California difference and focusing on communication of locally grownand sustainably farmed, and now is doubling down with California Avocado Month marketing support throughout June. …

California Avocado Commission Debuts New Advertising

April 3, 2024 California Avocado Commission

This spring the California Avocado Commission is debuting its “What’s Inside a California Avocado” marketing program. The advertising and social media campaign spotlights the California difference by going straight to the groves, showcasing growers’ deep roots and focusing on communication of locally grown and sustainably farmed. …

California Avocado Commission Shares Crop Forecast and Plans

January 30, 2024 California Avocado Commission

The official crop forecast for the California Avocado Commission’s fiscal year 2023-24 is 208 million pounds, compared to the prior year volume of 237 million pounds. Weather and market conditions will be key factors for when California avocado growers begin harvesting. The potential for a wet winter may encourage some growers to delay picking to allow their avocados time to increase in size, which could in turn increase the crop volume. …