California Milk Advisory Board

Real California Milk Kicks Off 2022 with Smoothie Campaign at Retail

January 6, 2022 Real California Milk/California Milk Advisory Board

The California Milk Advisory Board (CMAB) announced today the launch of a consumer promotion focused on starting off the New Year with health and wellness in mind. The “Renew, Reset, Restore” campaign communicates the message that high quality, sustainably sourced California dairy products are a delicious and effective way to help achieve lifestyle goals in the new year. The featured promotional menu includes innovative smoothie and smoothie bowl recipes made with Real California milk, yogurt, and cottage cheese. …

Real California Milk Begins Holiday Season With Mornings Mean More Campaign at Retail

November 23, 2021 California Milk Advisory Board

The California Milk Advisory Board (CMAB) announced today the launch of a consumer promotion focused on holiday breakfast traditions with dairy. The campaign is an extension of the Mornings Mean More campaign that first debuted in2020 . The Holiday Mornings Mean More campaign communicates messages of family, togetherness and the importance of  celebrating time together over special breakfast recipes. …

Nightfood Wins Real California Milk Excelerator Competition With Sleep Friendly Ice Cream Novelties; Awarded $150,000 In Support to Bring Products to Market

November 19, 2021 Real California Milk/California Milk Advisory Board

Nightfood claimed a sweet victory as grand prize winner of the Real California Milk Excelerator dairy innovation competition during a live pitch event last night. The competition, created in 2019 by the California Milk Advisory Board (CMAB) and VentureFuel to fuel innovation in new dairy product development, is a global search for the very best emerging products to bring to market using California milk and dairy ingredients. As grand prize winner, Nightfood will receive $150,000 in resources and funding to bring their sleep friendly ice cream novelties to hotel locations across the U.S. …

Twelve Innovative Dairy Brands Head Into Virtual Pitch Semi Finals in 3rd Real California Milk Excelerator Competition

October 25, 2021 Real California Milk/California Milk Advisory Board

The California Milk Advisory Board (CMAB) announced today the schedule for the Real California Milk Excelerator virtual semi-finals, which will be held October 26th and 27th from 5-7 p.m. PST. The 3rd edition of the CMAB’s dairy product innovation competition partnership with innovation consultancy VentureFuel will bring 12 entrepreneurs together to pitch their functional dairy products for a chance at a slot in the final competition. …

Real California Milk Kicks Off Fall Baking Season With Real California Butter Campaign at Retail

October 20, 2021 Real California Milk/California Milk Advisory Board

The California Milk Advisory Board (CMAB) announced today the launch of an October consumer promotion focused on Real California Butter as the foundation of the fall baking season. Featuring recipes such as Apple Brown Butter Crumble with Caramel Sauce and Poached Pears in Puff Pastry with Honey Whipped Cream, the month-long promotion will focus on creating delectable treats with classic fall flavors including pumpkin, cinnamon, apple, caramel, maple, and more all while highlighting California butter as a star baking ingredient. …