Foodland Launches Retail Media Network in Partnership with CitrusAd

July 31, 2023 CitrusAd

Foodland, Hawaii’s largest and oldest grocery chain, is launching its first-ever retail media network utilizing technology from CitrusAd, a global leader in retail media. The retail media network will combine Foodland’s privacy-protected first-party data and CitrusAd’s relevancy algorithm to match brand compatibility and shopper history with the most suitable audiences. Both large and local brands can engage with Foodland shoppers in a highly-relevant manner and improve return on ad spend (ROAS) by leveraging big-data at scale in real-time.

Price Chopper Selects CitrusAd for Retail Media

October 20, 2021 CitrusAd

CitrusAd adds another major grocery retailer to its growing ecommerce ad network. Price Chopper, headquartered in Overland Park, Kansas, with 52 locally owned stores joins over 25,000+ other retail stores that have banded together in the retail media boom that is igniting with CitrusAd technology. In an effort to compete with the likes of Amazon, retailers are banding together with CitrusAd’s technology to provide a scalable self-serve ad platform, that allows brands to develop targeted campaigns across an entire network of omni-channel retailers across the US.

Wakefern Expands Retail Media with CitrusAd for Omnichannel Shopper Experiences

May 11, 2021 Wakefern

Wakefern Food Corp., the nation’s largest retailer-owned cooperative, is expanding usage of CitrusAd’s retail media technology to include native, in-app advertising. By expanding the inventory available through CitrusAd, Wakefern now provides brands with one easy to use, omnichannel, platform for sponsored product and display retail media campaigns, online and in-app.

Wakefern Food Corp. Enhances Grocery eCommerce with CitrusAd for Retail Media

January 25, 2021 CitrusAd

Wakefern Food Corp., the nation’s largest retailer-owned cooperative, has launched CitrusAd’s retail media technology for sponsored products and display ads across their ecommerce platform.

Mercatus Partners with CitrusAd to Launch Mercatus Digital Advertising to Help Grocery Retailers Earn a Larger Share of Online Revenue

July 16, 2020 Mercatus

Mercatus-equipped grocers can use this high-value digital advertising solution to drive additional revenue from their eCommerce storefronts and claim their share of national CPG digital ad dollars.