RubyFrost Apples Are Back: Tart, Sweet, More Beautiful Than Ever

October 18, 2021 Crunch Time Apple Growers

Ripe for the opportunity to continue making a name for itself in the competitive premium apple category, Crunch Time undertook a complete brand refresh for RubyFrost apples during its off-season. The overhaul includes an enhanced logo and branding retailers and consumers will begin seeing on packaging, promotional materials and beyond.

SnapDragon Apples Are Back – And Crunchier Than Ever

September 29, 2021 Crunch Time Apple Growers

Crunch Time Apple Growers, a New York State-based cooperative of 152 member growers, announced its largest anticipated crop volume of SnapDragon™ apples: 400,000 bushels, a 25 percent increase year-over-year. The sweet, crisp apples are ready to be packed and shipped, with the first apples hitting select produce aisles now, and wider distribution expected in Q4 2021 and Q1 2022. 

Crunch Time Apple Growers Names FrazierHeiby Agency of Record

October 16, 2020 Crunch Time Apple Growers

Just in time for harvest, FrazierHeiby will support retailer and consumer marketing efforts to get SnapDragon™ and RubyFrost™ in the hands of apple lovers across the country.

‘Baker’s Little Helper’ Online RubyFrost Apples Promotion Generates Record Response with Online Fans

For the third year in a row, Crunch Time Apple Growers went live with its ‘Baker’s Little Helper’ online sweepstakes featuring RubyFrost apples. As of just day 5 of the promotion, there are already 10,000 entries and counting.

Crunch Time Does More Than Pedal Apples with Their ‘Win a Schwinn’ Promotion

April 17, 2020 Crunch Time Apple Growers

Crunch Time Apple Growers and Schwinn bicycles joined forces for the third straight year to create a consumer promotion designed to boost awareness of Crunch Time’s SnapDragon® apple variety — the extra-juicy, sweet-tasting consumer favorite known for its Monster Crunch.