Ripe for the opportunity to continue making a name for itself in the competitive premium apple category, Crunch Time undertook a complete brand refresh for RubyFrost apples during its off-season. The overhaul includes an enhanced logo and branding retailers and consumers will begin seeing on packaging, promotional materials and beyond. …
Crunch Time Apple Growers, a New York State-based cooperative of 152 member growers, announced its largest anticipated crop volume of SnapDragon™ apples: 400,000 bushels, a 25 percent increase year-over-year. The sweet, crisp apples are ready to be packed and shipped, with the first apples hitting select produce aisles now, and wider distribution expected in Q4 2021 and Q1 2022. …
Just in time for harvest, FrazierHeiby will support retailer and consumer marketing efforts to get SnapDragon™ and RubyFrost™ in the hands of apple lovers across the country. …
For the third year in a row, Crunch Time Apple Growers went live with its ‘Baker’s Little Helper’ online sweepstakes featuring RubyFrost apples. As of just day 5 of the promotion, there are already 10,000 entries and counting. …
Crunch Time Apple Growers and Schwinn bicycles joined forces for the third straight year to create a consumer promotion designed to boost awareness of Crunch Time’s SnapDragon® apple variety — the extra-juicy, sweet-tasting consumer favorite known for its Monster Crunch. …
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