Dairy Checkoff Using ‘Monster’ Opportunity to Promote Chocolate Milk

American Dairy Association North East is promoting chocolate milk as the official drink of Halloween, using this “monster” opportunity to increase consumption during the spooky season.

Dairy Checkoff, Subway Collaborate On Hunger, Youth Programs

October 5, 2020 Dairy Management Inc.

Subway sandwich franchises nationwide will generate more money for GENYOUth’s Emergency School Meal Delivery Fund and build awareness about the checkoff’s support for youth wellness through Fuel Up to Play 60.

Dairy Checkoff Never Stopped – What, Where and How We Promoted Dairy During The Pandemic

Stores were met with several challenges initially that often left shelves bare including the surge for dairy products that caused consumers to stock up on essential items; stores not receiving dairy deliveries on time; and stores not having enough staff to keep the dairy cases stocked.

Powerful Partnerships Help Move More Dairy

July 28, 2020 Dairy MAX

Driving demand for dairy foods through partnerships is critical for the dairy industry’s future. One dairy checkoff tactic has been working together with foodservice partners for over a decade.

Dairy Checkoff Support Helps Taco Bell Launch Menu Items

July 15, 2020 Dairy Management Inc.

Thanks to dairy checkoff support, Taco Bell recently unveiled the Grilled Cheese Burrito, its cheesiest new offering of the year, and a Pineapple Whip Freeze beverage that contains real dairy.