The dairy checkoff continues to partner with YouTube sensation Jimmy Donaldson – aka “MrBeast” – who challenged a group of gamers in a custom Minecraft gaming competition featuring a dairy-dedicated level with a chance to win cash. …
The dairy checkoff has awarded 12 academic scholarships to students enrolled in programs that emphasize dairy and who have shown potential to become future dairy leaders. …
The “butter board” food craze that has become a viral sensation is rooted in dairy checkoff strategy. …
The checkoff-funded Dairy Foods Research Centers network – created to provide innovative, science-backed solutions related to consumer demand and business needs and trends – is celebrating its 35-year anniversary. …
The dairy checkoff’s “Reset Yourself with Dairy” campaign earned a best-in-class International Milk Promotions (IMP) Trophy at the recent International Dairy Federation’s World Dairy Summit 2022 in India, winning against finalist campaigns from France and Switzerland. …
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