At Fleuroselect, we’re celebrating the ‘Year of the Poppy and Basil’! We encourage you to join this promotion initiative by making the Plant of the Year part of your marketing plans. With this initiative, our Home Gardening business unit aims to drive visibility and boost the sale of poppy and basil seeds and plants in retail. …
Fleuroselect is proud to present the 2023 Gold Medal winners. Each one of these breeding breakthroughs obtained an outstanding score on innovation, beauty and garden performance, convincing our judges to award the coveted Gold Medal. Watch out for these winners! …
Following the Calendula trial organized this summer at the Royal Horticultural Society’s Garden at Hyde Hall U.K., Peter Seabrook and Fleuroselect are delighted to announce the results of the People’s Choice competition. The visitors to the Calendula display located in the Floral Fantasia area chose the following varieties of seed-raised Calendula officinalis: …
After a break due to Covid-19 last year, breeders united in Fleuroselect have picked up again their controlling campaign against illegal propagation of pot and bedding plants. As in previous years, growers were visited at random and checks were carried out to determine if the finished plant production matched the deliveries of cuttings. Fleuroselect worked in partnership with Royalty Administration International, worldwide specialist in plant breeders’ rights, licensing agreements and royalties. Also for 2022, a next round of controls is scheduled.
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After winning FleuroStar last June, Begonia I’CONIA Aroma Peach is gearing up for the upcoming season. Breeder Dümmen Orange has doubled the sales forecast and upscaled the cutting production of the FleuroStar winner accordingly to meet the high industry demand. …
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