Which plant will become the successor of last year’s winner Dahlia Sincerity from Syngenta Flowers? Will it be Begonia I’CONIA Aroma Peach (Dümmen Orange), Pelargonium Estelle Appleblossom (Florensis), Petunia Fun House Potpourri (Syngenta Flowers) or Verbena Mr. LavaLava (Selecta one)? Each of these magnificent plants is vying to become the next winner with the wow factor at point of sale. …
Fleuroselect proudly presents the four entries in this year’s FleuroStar Contest. Each of these novelties is hoping to be hailed as the next ‘Winner with the Wow Factor’, the variety with the highest visual impact at point of sale. …
After winning FleuroStar last year, the market demand for Dahlia Sincerity boomed and breeder Syngenta Flowers tripled its cutting production to meet the numerous orders. Now, as the season gets underway, the breeder is launching a dedicated brand identity and is offering its partners a full set of marketing materials to further stimulate the sales of this Dahlia winner at distribution and retail level. …
2021 is the Year of the Calendula and Courgette, an international marketing campaign organised by the Home Gardening business unit of Fleuroselect. This campaigns aims at boosting the sale of Calendula and Courgette seeds and plants to end consumers. …
Fleuroselect is proud to present the 2022 Gold Medal winners. Each one of these breeding breakthroughs obtained an outstanding score on innovation, beauty and garden performance, convincing our judges to award the coveted Gold Medal. Watch out for these winners! …
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